I led the marketing strategy for In The Hanging Garden, a multi-venue cultural precinct of live music, food and performance which opened during Dark Mofo 2019 in the heart of nipaluna/Hobart.Working closely with our creative director, brand designers, web developers and property partners, I helped shape the precinct’s identity and public-facing presence—from brand positioning to digital rollout. Developed as a temporary activation by Dark Mofo in collaboration with local developers, the project evolved into a vibrant hub for live music, food and community, encompassing everything from large-scale events to small-scale hospitality. My work supported the precinct’s transformation from concept to cultural mainstay.